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At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! The Sr. Channel Marketing Manager - Demand Generation will lead strategic marketing efforts to increase T-Mobile's brand awareness, partner engagement, and customer demand within the channel partner ecosystem. This role is responsible for developing and executing demand generation campaigns that drive lead acquisition, conversion, and revenue growth for both partner recruitment and customer acquisition. This role collaborates closely with sales, marketing, and business teams to create and optimize data-driven marketing strategies that maximize ROI and enhance the partner experience. If you are passionate about B2B marketing, partner engagement, and demand generation, this position offers a high-impact opportunity to drive measurable business success. Job Responsibilities: Develop & implement demand generation strategies to drive customer leads and partner recruitment through integrated marketing campaigns. Create annual marketing plans tailored to specific partner segments, identifying key milestones and tactics to optimize demand generation efforts. Leverage data & analytics to track campaign performance, evaluate ROI, and provide insights for optimization. Collaborate with cross-functional teams (sales, product marketing, partner operations) to align marketing initiatives with business priorities. Manage marketing execution across multiple channels, including digital, content marketing, events, webinars, and social media to enhance partner recruitment and engagement. Optimize partner marketing programs by crafting messaging, tools, and content that resonate with partners and customers. Monitor industry trends & competitor strategies to continuously refine demand generation efforts and maintain market competitiveness. Develop success stories & case studies that showcase best practices and strong partner relationships. Ensure alignment with sales & business goals, providing ongoing recommendations for marketing improvements and investment strategies. Education: Bachelor's Degree Marketing (Preferred) Work Experience: 7-10 years experience in Sales, Marketing or Enablement experience with proven success in developing strategies to drive demand using to, through and for partner marketing campaigns and messaging. * At least 18 years of age * Legally authorized to work in the United States Travel: Travel Required (Yes/No):Yes DOT Regulated: DOT Regulated Position (Yes/No):No Safety Sensitive Position (Yes/No):No Base Pay Range: $107,600 - $194,000 Corporate Bonus Target: 20% The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location, click here. At T-Mobile, our benefits exemplify the spirit of One Team, Together!