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Get to know Okta Okta is The World's Identity Company. We free everyone to safely use any technology-anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth. At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we're looking for lifelong learners and people who can make us better with their unique experiences. Join our team! We're building a world where Identity belongs to you. Come join the leader in identity, security and trust. You belong at Okta. Okta's rapid growth and product innovation have contributed to our leadership position in the market for identity and access management. Today we sell our broad portfolio of solutions to the largest companies in the world, and to optimize for this market we need product marketers who can identify customer pain points and how Okta solves for those across our product lines. Our focus on the world's largest organizations requires dedicated roles targeting specific high value industry verticals. The ideal candidate for this position would be an experienced product marketer with an in-depth knowledge of the user experience, security, and digital transformation challenges of large financial services organizations. About the Role Okta is seeking a Product Marketing Manager to join our Competitive Intelligence (CI) team. This team is at the forefront of research and analysis in the highly competitive Identity and Access Management (IAM) space. We identify differentiators, develop strategic insights, and create comprehensive competitive assets that enable our field teams and champions to effectively compete and win. We thrive on staying ahead of the market trends, equipping our organization with actionable intelligence, and driving impactful decisions in a rapidly evolving environment. Key Responsibilities As a Product Marketing Manager, Competitive Intelligence, you will: Conduct in-depth research and analysis of competitors in the IAM market using publicly available resources, with a strong focus on Microsoft's IAM products. Stay up to date on Microsoft's IAM and Security product development (e.g. Governance, Permissions Management, Identity Protection, Defender lineup and Sentinel) Setting up environments for integration testing to allow us to gain hands-on experience and identify opportunities to simplify our customers' environments. Identify competitive differentiators and market trends to inform product strategy, positioning, and identify new threats. Collaborate with product management, sales, and marketing teams to ensure alignment on competitive positioning and strategies. Support the field with strategic guidance during critical sales cycles by delivering timely and relevant competitive insights. Build and maintain competitive assets, such as battlecards, whitepapers, presentations, and playbooks to enable field teams. Deliver training for product and field teams covering topics such as strategy, competitor products and market trends. Contribute to and help maintain our database of competitor information. Contribute to a monthly newsletter that highlights developments and trends in our market. Qualifications Must-Haves: Proven experience in research, analysis, and building competitive intelligence assets in the IAM space. Advanced knowledge of Microsoft IAM products (e.g., Entra ID, Entra External ID, Active Directory, Active Directory Federation Services, Conditional Access, MFA, and Identity Governance). Hands-on experience setting up and configuring client devices in Microsoft environments on multiple platforms (Windows, MacOS, ChromeOS, Linux. iOS, and Android) including experience