Job Information
T-Mobile USA, Inc Senior Manager, Consumer Broadband Marketing & Channel Strategy in Bellevue, Washington
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! Join T-Mobile's dynamic Consumer Broadband Acquisition Team as a Senior Manager, Consumer Broadband Marketing & Channel Strategy. In this pivotal role, you will drive innovation and growth by optimizing sales conversion across all channels, accelerating our broadband expansion for Fiber and 5G Home Internet. Collaborate with centralized acquisition and channel partner teams to align on critical metrics, Quarterly Game Plan targets, and channel expansion opportunities. Your leadership will be instrumental in expanding into new markets and enhancing the efficiency of existing sales channels, ensuring T-Mobile remains at the forefront of the industry. Key Responsibilities:Omni-Channel Performance & Growth Strategy Develop and implement a comprehensive roadmap to optimize conversion rates across all channels, achieving gross activation and net customer growth goals. Lead performance marketing, channel sales enablement, and digital merchandising to enhance the consumer acquisition journey in both assisted and unassisted environments. Drive expansion into new acquisition channels, including postpaid, prepaid, and third-party dealer partnerships, with a focus on direct-to-consumer and digital-first strategies. Foster a feedback loop from frontline sales channels to Marketing, Product, and Demand Gen teams to refine offers, positioning, and consumer experience. Jointly accountable for Quarterly Game Plan targets, ensuring over-delivery in key channels to balance overall performance. Collaborate with centralized acquisition and channel partner teams to align on critical metrics, channel conversion strategies, and performance optimization. Sales Enablement & Channel Readiness Develop and deploy sales enablement strategies, including pitch optimization, objection handling, training content, and merchandising requirements to improve conversion. Partner with Retail, Telesales, Direct Sales, and Partners to ensure readiness for product launches, promotions, and market expansions. Support the merchandising strategy across digital and physical channels, ensuring content, pricing, and promotions align with consumer activations and QGP targets. Manage channel load mix and MRC support, aligning with Quarterly Game Plan targets and business objectives. Lead sales incentives, promotions, and cross-sell/up-sell programs to drive higher take rates, using the ORBIT system and processes for managing conversion levers, funding, and Go to Market support. Data-Driven Performance Optimization Apply quantitative and qualitative data to optimize channel execution, using A/B testing, analytics, and consumer insights to refine conversion tactics and remain driven. Collaborate with Business Planning, Demand Gen, and Analytics teams to drive inputs for growth models and forecast sales mix shifts across channels. Develop and maintain performance reporting, driving actionable insights to improve sales funnel efficiency and cost per acquisition (CPL, CPGA). Focus on reducing assisted sales costs while scaling self-service, digital, and unassisted sales channels. Own channel-level conversion critical metrics, including funding levers, case assumptions, and measurement plans, ensuring alignment with planning and in-quarter contingencies. Implement programs to eliminate sales objections, improve self-service capabilities, and align frontline readiness with customer expectations. Executive Leadership & Cross-Functional Alignment