Waggener Edstrom Senior Account Executive - Consumer Tech PR in Bellevue, Washington
The Senior Account Executive will manage multiple day-to-day client and agency requests across business groups in a dynamic team environment. This position will drive consumer PR campaigns and support launches with media, influencers, and consumers. The SAE will partner with our clients to drive brand recognition, relevance, and resonance on a global scale for the Microsoft account. This position will be supporting the Microsoft Work & Play account and driving comms around M365 where we just released the latest emojis from Microsoft, brought back Clippy and introduced the potential for a new default font for Microsoft's many apps. The key for this role is to look at marrying consumer trends, consumer lifestyle media and helping to establish further cultural relevancy for Microsoft and M365 through use of social, media, activations, etc.
This position can be based out of any of WE Communication’s offices and will work remotely until our physical offices reopen.
Manage media inquiries as well as develop proactive relationships with key national consumer lifestyle media/influencers
Identify, create, and grow relationships with target media/influencers to appropriately engage, pitch, and build news stories
Serve as day to day counsel to clients and agency stakeholders, manage high-profile campaigns across diverse teams, providing key and tactical recommendations and anticipating needs
Develop and lead brainstorming and execution of integrated communications plans aimed at changing perceptions and establishing cultural relevancy on behalf of Microsoft
Integrate and gather information across teams, clients, and partners as needed for projects
Lead/partner on projects that demonstrate strategic planning and creative thinking as well as drive news and launches for events
Contribute to the development and execution of integrated digital/social/broadcast campaigns
Research and share industry insights, shifts and opportunities in the landscape of corporate citizenship and public affairs.
Negotiate and manage client expectations and satisfaction; Assure internal and external stakeholders are aligned
Maintain and grow client relationships by contributing to the development and implementation of communication strategies, executing on projects (leading where appropriate).
Identifies, follows, and creates new opportunities to grow and diversify current accounts and drive new business efforts including sourcing and gathering audience, industry or competitor market data
Bachelor’s degree in Communications, Journalism, Marketing, English or a related field is preferred. Or the equivalent knowledge and/or experience
3-5 years of experience in integrated communications/PR, preferably in an agency setting and/or within an applicable industry.
Exceptional media relations background with demonstrated capacity of working with consumer lifestyle reporters
Proficiency with Microsoft M365 suite (particularly Outlook, Word, SharePoint, PowerPoint and Excel)
Increased level of analysis and strategic recommendations based on industry knowledge
High level of initiative; takes accountability for role on projects
Demonstrated ability to establish strong client relationships
Has established editor and/or analyst relationships and has proactively placed stories
Client and business environment: Customer service orientation is a must. Job pressure may exist from requirement of handling multiple tasks
Experience working globally or with colleagues in multiple locations
Fast-paced team environment (frequent tight deadlines, multitasking, etc.)
Strong presentation and consulting skills along with the ability to read, write and speak English
WE is one of the largest communications and integrated marketing agencies in the world. We’re independent, we’re all about our people — both our clients and our employees — and we believe in the power of communications to move audiences to positive action.
For more than 30 years, we have been helping translate complex innovations into powerful, persuasive stories. Our sector expertise across key verticals — including technology, healthcare, consumer, and brand purpose — translates into insights and strategies that are informed, current and credible.
We work with companies that are embracing the ever-evolving digital world to reinvent themselves, to deliver new value to their customers or reach them in new ways and ultimately improve people’s lives.
Equal Opportunity: WE provides equal employment opportunity and does not discriminate against an employee or applicant because of age, race, color, religion, gender, national origin, veteran status, disability, sexual orientation, gender identity or expression, marital status, or other legally protected class status.
Diversity and Inclusion: WE values a diverse and inclusive workforce and is committed to creating a workplace where everyone thrives. We promote an atmosphere in which diversity of people and ideas are welcomed and valued. Diversity includes differences in race, religion, gender identity or expression, age, lifestyle, ethnic background and sexual orientation as well as differences in experiences and ideas.
Posting Location Display Name : United States-WA-Seattle
External Company URL: www.we-worldwide.com
Street: Civica North Tower