Microsoft Corporation Global Lifecycle Marketing Manager Acquisition Programs in Bellevue, Washington
Microsoft is the destination for experienced, collaborative, and passionate digital advertising professionals seeking a rewarding career and lifestyle. We offer a compelling portfolio of advertising products, innovative solutions and the opportunity to engage with some of the brightest minds in the digital industry.
Microsoft Search Advertising is a worldwide Sales, Marketing and Services organization on the cutting edge of the digital advertising industry. We are the engine that powers the buying and selling of digital advertising across all aspects of our digital portfolio including our search engine, Bing.
We are seeking a world class B2B Marketing Manager to drive global organic and paid online strategy to acquire net new customers (advertisers and agencies).
In this role, you will oversee online marketing customer acquisition campaigns for Microsoft Advertising (MSA), including optimization, execution and analysis of paid media and digital marketing efforts. You will also act as a consultant and drive remarketing efforts in partnership with colleagues focused on other parts of the lifecycle to boost the impact of their programs. Finally, as a paid media expert within the paid media industry, you will have a unique opportunity to share your expert voice with other marketers, sellers as well as the MSA engineering team to influence plans.
The right person will be obsessed with the customer experience, deeply data driven and have a knack for bringing a diverse set of stakeholders together to accomplish business objectives that directly contribute to achieving the new business revenue target for MSA. #microsoftadvertising
Key Responsibilities (world-wide focus):
Develop strategy across paid media and affiliate channels in partnership with our media agency to deliver on MSA business goals.
Partner with web team to define and execute SEO programs and other organic acquisition opportunities.
Work with content team and graphic designers to build targeted and effective display ads, landing pages and other creative assets used in acquisition campaigns.
Collaborate with internal and external partners to ensure campaigns are implemented effectively
Complete campaign analytics and proactively generate ideas and run tests for optimization
Manage multimillion-dollar budget effectively and delivering on LTV:CAC target across multiple markets
Deliver monthly performance reports, create forecasts, and contribute to target setting for business
Stay abreast of the latest trends and best practices in the digital marketing space; recommending and implementing strategies which can benefit campaigns.
Qualifications and skillsets:
5+ years of work experience managing PPC/Search, Social and Display campaigns.
Experience managing affiliate networks
Deep experience on Google and Bing marketing platforms and deep optimization analysis skills.
Analytics expertise and knowledge of 3rd party tools for digital account management or optimization
Media agency management experience
Proactive, self-starter who is looking to own strategy and play a consultant role to other marketers
Strong collaborator who can work across various functional teams
Adept at dealing with ambiguity and creating plans that deliver on ROI targets
Demonstrated success in performing under resource and time constraints
Bachelor’s Degree preferred
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form (https://careers.microsoft.com/us/en/accommodationrequest) .
Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.
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