1-800 Accountant Email Marketing and Automation Manager in Bellevue, Washington
We are seeking a passionate and ambitious Email Marketing and Automation Manager to lead our email marketing initiatives. In this role, you will create and implement email and automation strategies to support customer acquisition and retention that deliver revenue growth.
A successful candidate will have experience managing all aspects of email marketing automation, including strategy development, reporting on campaigns and nurtures, list segmentation, and campaign optimization. The ideal candidate has experience in marketing automation platforms such as Marketo and Salesforce, executing campaigns within a B2B marketing environment and working with other marketing technologies.
Who we are at 1-800 Accountant:
At 1-800 Accountant, we believe in using business as a force for good. We are defining a new accounting services model to help business owners navigate the new economy. We combine technology with a dedicated accountant to serve the needs of start-ups, entrepreneurs, and small businesses by providing extraordinary service at an affordable price. Our team helps business owners focus on the passion they have for their business while helping them with their finances creating a collaborative effort to help their business thrive.
What does the Job Entail?
Own day-to-day execution and operations of email marketing
Design and implement email marketing campaigns, marketing automation and personalization strategies
Establish campaigns to support various stages of sales funnel, including prospecting, nurture, up-sell/cross-sell, and retention
Build audiences and customer segmentation, deliver deep insights through data analysis and behavioral retargeting, and track email list quality and health
Collaborate with Content team to create and develop forms & landing pages to develop high-impact testing schedules and methodologies
Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns
Determine behavior milestones/triggers for email campaigns
Take a proactive approach to improving systems and software integrations by studying current practices and new trends to better our lead generation efforts.
Understand existing tech stack to identify optimizations and evaluate the onboarding of new tools
Proven track record of building and growing email marketing and automation revenue
3-5 years of email marketing and automation experience
Subject matter expert on the implementation of data-driven dynamic and personalized content within email
B2B or Lead generation and nurture experience working in Marketo & Salesforce a plus
Working knowledge of HTML/CSS, with ability to QA emails and format for mobile
Ability to manage multiple projects when needed and have excellent attention to detail, project planning skills, and analytical skills.
Familiarity with analytical and database tools
Can comfortably and effectively collaborate with cross-functional teams
Understands best practices or industry-related compliance laws
Why Join Us?
We’ve worked diligently to create an energetic, high-achieving, and zero-ego team culture that is truly unlike anywhere else––you can feel the positive energy from your first interview.
Good ideas can come from anywhere, and we’ve created a work environment to facilitate hyper-collaboration and inspiration-sharing.
We value employee engagement and teamwork as a critical component to our business
Our goal is to nurture internal talent and create opportunities for growth and promotion, and we firmly believe that when one team member succeeds, we all succeed.
Medical, Dental, Vision, FSA, Dependent Care
401K with employer match
Work with the country’s largest virtual accounting firm
Work with cutting edge technology
Join an engaging community of like-minded individuals
1-800Accountant is an equal opportunity employer and makes employment decisions on the basis of merit. 1-800Accountant’s policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.
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