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At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! Job Overview The Digital Optimization Testing Manager delivers split (A/B) testing and personalization campaigns across T-Mobile's prepaid digital channels and brands, driving incremental business value every day. This role partners with teams to identify, prioritize, and implement customer experience improvements through iterative testing and measurement while driving all strategy and operations related to the creation, maintenance and operation of optimization & personalization activities across web and app campaigns. This includes, but is not limited to, providing strategic guidance for testing and personalization ideation, campaign feasibility, execution and sound testing methodology, delivering against client service level agreements. The Digital Optimization Testing Manager provides consulting services to a variety of partners as a subject matter authority in Digital Optimization, as well as in-depth test analysis and iterative recommendations. They are key participants in formulating and dissemination of optimization standard methodologies, governance and process improvements for company wide A/B Testing practices. This role is open at our Frisco, TX, Atlanta, GA and Bellevue, WA locations! We are enjoying three days a week in person collaboration! Job Responsibilities: Plan & implement optimization and personalization digital campaigns, including the definition of test strategy, goals, return on investment, tracking metrics, sample size, and campaign duration in partnership with cross-functional partners from across the organization, including but not limited to digital business leads, user experience, design, analysts, product managers, and development. Contribute to and work from a testing roadmap to ensure campaigns are run on time and without conflict. Lead A/B testing process with partners from intake to feasibility to creation to analysis to results and recommendations. Proactively communicate status of projects and lead deliverable/launch expectations with all team members. Collect and analyze data from multiple sources to evaluate success of optimization efforts, develop insights into customer behavior, and evaluate the effectiveness of optimization campaigns. Communicate the results of optimization program to a broad audience of customers and executives. Promote culture of testing and optimization within department and across the company. Evangelize the business value of Optimization/Personalization and its contributions to business goals and customer satisfaction. Education: Bachelor's Degree or equivalent experience Computer Science, Marketing, UX/design or equivalent degree Work Experience: 4-7 years Experience in Digital Marketing, Digital Merchandising, eCommerce or similar field 4-7 years Experience Managing Optimization projects from inception to completion for large scale e-commerce or content marketing sites 4-7 years Experience in fast-paced, ever evolving, high-volume organization. Knowledge, Skills and Abilities: Strong understanding of enterprise-wide Web Analytics tools such as Adobe Analytics, as well as a comprehensive understanding of Targeting capabilities in Optimization tools with solid understanding of DMP such as Adobe Audience Manager Ability to handle multiple projects in highly-matrixed organizations, often with multiple priorities Experienced in development and management of workforce management plans to ensure optimized resource utilization Expe