Job Information
T-Mobile USA, Inc CRM Segmentation Manager in Bellevue, Washington
At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! * This is not a remote role, this is a hybrid role requiring 3 days a week in office. The successful candidate for this position must be located in Bellevue, WA or Overland Park, KS. * This position is responsible for the list generation and execution of all CRM direct marketing campaigns. This includes Direct Mail, Email, RCS, SMS, Outbound calling (OBC), Inbound calling (IBC), and PUSH campaigns. Ensures customer selections and testing strategy aligns with each specific marketing project as well as with overall company strategy. Use model scores and other data to accurately communicate to each customer at the right time, using the right channel, offering the right product, at the right price. Provide consultation and recommendations on how best to strategically improve Marketing Campaigns to drive company sales and profit. Job Responsibilities: Consult on segmentation and data requirements to support CRM Marketing campaigns. Understand customer and transaction data to a level that enables the conversion of marketing briefs into executable direct marketing segments. Use various CRM tools to build and maintain campaign diagrams that select desired customer groups for each campaign across multi-channel campaigns (e.g. Email, SMS, Outbound calling (OBC), Inbound calling (IBC), PUSH, and Direct Mail direct marketing campaigns). Select proper customers and generate lists for all T-Mobile CRM Marketing Campaigns. Optimize with-in and across marketing campaign selections to maximize efficiencies Campaign deployment setup & execution. Support team with processing manual database requests to meet ad-hoc or special data requirements for campaigns. Work in conjunction with other team members on the setup, QA/QC and deployment of marketing campaigns Education: Bachelor's Degree Marketing, Business, IT or other quantitative field Work Experience: 4-7 years work experience in CRM, Understanding of direct marketing objectives and needs, Data management skills and understanding of customer/product/offer relationships in CRM systems. (Required) 4-7 years experience with customer segmentation. (Required) 1-4 years minimum experience using Adobe ACv8, AEP and AJO (Required) SQL experience for running queries. (Preferred) Experience using CRM systems and tools. (Preferred) Knowledge, Skills and Abilities: Analytics (Required) Problem Solving (Required) SQL (Preferred) Customer Relationship Management (CRM) Platforms (Preferred) #LI-Corporate Licenses and Certifications: * At least 18 years of age * Legally authorized to work in the United States Travel: Travel Required (Yes/No):No DOT Regulated: DOT Regulated Position (Yes/No):No Safety Sensitive Position (Yes/No):No Base Pay Range: $75,400 - $136,100 Corporate Bonus Target: 15% The pay range above is the general base pay range for a successful candidate in the role. The successful candidate's actual pay will be based on various factors, such as work location, qualifications, and experience, so the actual starting pay will vary within this range. At T-Mobile, employees in regular, non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus, based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employee's eligible earnings in the prior y