Job Information
Consolidated Communications Enterprise Services, Inc. Digital Marketing Manager in Ellensburg, Washington
Major Duties Classification: Exempt / Non-Bargaining Position may be located remote. #LI-Remote Consolidated Communications is rapidly deploying world-class fiber internet service across a 20-plus state service area. From our first connection over 125 years ago, Consolidated is dedicated to turning technology into solutions, connecting people, and enriching how they work and live. You will be a part of this exciting time in our company's history and the regions we serve. At Consolidated Communications, we believe in doing more for our customers. With a team of 3,200 dedicated professionals, we prioritize listening to our customers and consistently meeting their expectations with forethought and flexibility. We are committed to delivering reliable service and exceptional customer support, ensuring that our customers stay connected and satisfied. As the Digital Marketing Manager, you will play a pivotal role in shaping and implementing our digital marketing strategies to drive the success of our fiber internet services. This is a manager position reporting directly to the VP of Marketing. You will oversee and optimize the company's digital advertising campaigns, manage digital reseller campaigns, support affiliate marketing programs, and help lead and grow email marketing and SMS marketing programs. Your expertise in digital marketing trends, data analysis, and strategy development will be essential in achieving our business objectives. You will work collaboratively with the Director of Indirect Channel Sales and other cross-functional teams to ensure a cohesive approach in supporting company goals and initiatives. Responsibilities Develop and implement comprehensive digital marketing strategies to enhance the visibility of our fiber internet services, generate leads, and drive customer acquisition. Oversee and optimize digital advertising campaigns across various channels, including search engine marketing (SEM), display advertising, social media advertising, and programmatic advertising. Collaborate with the Director of Indirect Channel Sales to align digital marketing efforts with company reseller contracts, relationships, and other initiatives. Help onboard and manage digital reseller campaigns and support affiliate marketing programs, ensuring effective execution, monitoring performance, and driving maximum ROI. Develop and execute email marketing and SMS marketing strategies, including campaign planning, audience segmentation, overseeing content creation, and performance analysis. Provide recommendations to the creative and web teams for improving digital advertising conversion rates through A/B and multivariate testing of ad creative and optimization of landing pages. Conduct market research and competitive analysis to identify emerging trends, opportunities, and industry best practices. Monitor key performance indicators (KPIs) and provide regular performance reports to stakeholders, outlining campaign results, insights, and recommendations for improvement. Stay up-to-date with industry advancements, emerging digital marketing tools, bidding strategies, and technologies to drive innovation and maintain a competitive edge. Collaborate with the marketing team to ensure consistent brand messaging and integrated marketing campaigns across all digital channels. Stay informed about relevant laws and regulations governing digital marketing practices and ensure compliance in all activities. Collaborate with the Director of Indirect Channel Sales to ensure effective coordination and synergy between digital marketing efforts and overall sales strategy. Qualifications 4 years degree in Marketing, Business Administration, or a related field. A relevant master's degree is a plus. In addition, 8-10 years of experience. Proven work experience as a Digital Marketing Manager or a similar senior-level role, with a tra