Oracle Executive Programs Manager, N.A. Marketing Executive Programs in Bellevue, Washington
Plans, executes, and measures demand generation marketing programs to grow sales pipeline and revenue for Field Sales organization.
Meets with Sales leaders to create strategic marketing plan in support of Sales pipeline and revenue objectives. Participant in regular pipeline and forecast review meetings. Develops and implements tactical marketing programs in conjunction with Sales, Channels, Product Marketing, Product Management, Oracle Direct (Telesales), and external influencers such as user groups and industry trade associations. Provides onsite execution support for marketing programs. Tracks lead flow to ensure the appropriate Sales channels are following up with event attendees and campaign responders in a timely manner. Creates and manages program budget, measures ROI through metrics analysis and reporting.
Proven track record executing multi-faceted event programs. Excellent interpersonal skills. Able to engage customers in dialogue about their business needs and IT solutions. Excellent written and verbal skills, and ability to work on far-flung virtual teams. Understands principles of Sales business/revenue/pipeline management. Moderate technical and strategic understanding of Technology, Applications, and Industry solutions being marketed. Attention to detail and discipline to follow established policies and processes from event design to execution to lead flow.
Oracle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability and protected veterans status or any other characteristic protected by law.
The Executive Programs Manager will support the North America Executive Programs Team by helping to establish and manage communications and relationships with Oracle s key C-level customers, prospects and internal Executive Leadership. This person will be responsible for executing strategic programs targeting the c-suite with cross functional teams to create demand in North America and track their success. Working closely with the Territory Sales Directors and Leadership, Product Management, Corporate Marketing and Cross-LOB marketing teams, the Executive Programs Manager will drive execution of regional field events, national programs, communications, follow-up strategy, measurement and campaigns to educate and drive business value to customers in the c-suite.
Responsibilities will include, but may not be limited to:
Work with North America Sales to translate business goals and objectives from marketing plans into compelling event strategies for our internal executives and plans that deliver c-level engagement, leads, pipeline and revenue
Set priorities in the implementation and creation of events that support the business, program strategy/objectives, and integrated campaigns utilizing Oracle Subject Matter Experts (SMEs), Oracle portfolio content (offerings and messaging), and aligned (high value) offers
Develop and deliver breakthrough ideas and innovative event activities / tactics that attract new buyers, educate, and drive engagement to the c-suite
Ensure that there is an effective post-event follow-up cadence to increase relationship building and education
Track, measure and report on event performance against agreed-upon metrics, working with the events team to identify and analyze gaps and actions plans to course-correct event execution
Communicate the Executive Programs detail to key stakeholders in Sales and Marketing
Work with Key Account Directors, Field Marketing Managers, Account Managers and Sales management to develop and improve key communication vehicles that add value to the Field
Determine metrics which demonstrate the value of executive programs to Oracle, and ensure stakeholders understand and buy in to the metrics being tracked
Work with the Global Customer Programs, Corporate Marketing and Event Marketing to improve targeting, pro-active Executive scheduling and event planning based onanalytics
Research and provide success story documentation from Executive Programs, and share on Community page and Executive Programs portal
Develop scalable process and plans to further automate audience acquisition processes to be used for all Executive Programs activities
6 years of experience in working with sales teams and/or in a sales role, communicating with senior-level company executives and their staff and event marketing teams and event project management
Hands-on experience with all aspects of event planning and execution including operations, promotion, content development, and sponsorships.
Exceptionally detailed-oriented with the ability to successfully manage multiple, concurrent projects with high demand and heavy email and phone call volume
Flexibility to hold conference calls and complete tasks outside of normal business hourswith global stakeholders
Intermediate level of proficiency in MS Excel and Powerpoint
Strong verbal and written communication skills
Professional interpersonal skills
Resourceful, self-starter. Sense of urgency and strong work ethic
Excellent team player; able to build and maintain productive partnerships
*Travel Component: *Approx. 30% to 35% travel within North America may be required to successfully fill this role.
Position Location:Oracle office in Reston, VA *(Washington D.C. Metro Area)*
Title: Executive Programs Manager, N.A. Marketing Executive Programs
Requisition ID: 17000VE6
Other Locations: United States